Martin Hendrych · UA & Ad Monetization Specialist

Numbers tell stories. I read them for a living.

I scale mobile games & apps through performance user acquisition, then build the ad monetization stack that pays for the next wave of users.

$17M+
Total ad spend managed
4+ yrs
Focused gaming UA
10+
Mobile apps & games launched

Life-long games and apps enthusiast with 8 years in marketing and 4 years of focused gaming experience. I scale mobile games through performance UA and maximize revenue through smart ad monetization. Every campaign is a puzzle worth solving.

Three jobs, one goal: profitability.

User Acquisition

Multi-channel UA strategies that scale profitably. From creative testing to bid optimization: the right audience at the right cost on every major platform.

MetaGoogleTikTokMolocoMintegral

Ad Monetization

Maximizing ad revenue through strategic mediation, eCPM optimization and continuous A/B testing. Stacks that convert without harming retention.

Google AdMobUnity LevelPlayAppLovin MAX

Data & Analytics

Turning raw data into actionable insights. Attribution modeling, competitive intelligence and ASO: what's working, what isn't, what's next.

AppsFlyerAppMagicAppTweakGoogle Analytics

Selected work

Tinysoft

User Acquisition · Ad Monetization

End-to-end growth for mobile game titles: performance UA across Meta, Google and SDK networks, paired with mediation setup and eCPM optimization on the monetization side.

Full campaign numbers shared on request

Platforms, tools & verticals

Game verticals
Strategy$10MCasual$2MSocial Casino$5M
User Acquisition
MetaGoogleTikTokMolocoMintegralInMobiUnityLiftoffAppLovin
Analytics & Tools
AppsFlyerAdjustSingularFirebaseGoogle Analytics
Ad Monetization
Google AdMobUnity LevelPlayAppLovin MAX
Publishing & ASO
AppTweakMobileActionAppMagicSensor Tower
Store Management
Google Play ConsoleApp Store Connect

Have a game or app that should be growing faster?

martin@hendrych.me
Status
Available for new projects